Once a Firm Has Decided on Which Method to Use

question 28

Multiple Choice

Once a firm has decided on which method to use to enter a global market and evaluated the various external variables,it is ready to create a marketing mix.The first step in creating the global marketing mix is to:

• A) create a new product
• B) select the method of promotion
• C) collect and analyze market research information
• D) set pricing policies
• E) decide whether product modification is necessary

---

Definitions:

Para

In organic chemistry, this term refers to the positioning of substituents on an aromatic ring where two groups are separated by two carbon atoms, leading to a 1,4-relationship.

Bromination of Benzene

A chemical reaction where bromine is added to benzene, typically requiring a catalyst like iron bromide, to form bromobenzene.

Carbanionic Intermediate

A transient species in organic chemistry featuring a carbon atom bearing a negative charge; it plays a crucial role in various chemical reactions.

Stepwise Mechanism

A reaction mechanism in which the overall reaction occurs through a sequence of individual steps, each with its own transition state and intermediates.