Cardiac Science,a U

question 86

Multiple Choice

Cardiac Science,a U.S.manufacturer of defibrillators,heart monitoring devices,and other medical related devices,sells 85 percent of its products outside the United States.It sells basically the same product to a hospital in London,Tokyo,Pretoria,or Sydney.It uses the same promotional tactics in all of its markets.Cardiac Science:

• A) is not concerned about media and messages used for international promotional efforts
• B) uses global marketing standardization
• C) assumes cultural uniformity and lifestyle differences occur across cultural settings
• D) desires technological receptivity from country to country
• E) assumes language acceptance in each country

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Definitions:

Tolman

An American psychologist known for his work on latent learning and cognitive maps in the early to mid-20th century.

Behavior-Reinforcer Belief

The idea that a specific behavior can be made more frequent by following it with a reinforcing (positive or negative) stimulus.

Rewards

Positive reinforcements or incentives provided to encourage a particular behavior or action.

Path

A course of action or sequence of events proposed or taken as leading to a particular outcome or goal.