Global Marketers Must Be Careful When Considering Demographic Characteristics of Different

question 41

Essay

Global marketers must be careful when considering demographic characteristics of different countries.Why is population an insufficient indicator of market potential? What other demographic factors should be considered in addition to or instead of population?

---

Definitions:

Humeroscapular

Pertaining to the humerus (upper arm bone) and the scapula (shoulder blade), often related to the shoulder joint.

Atlantoaxial

Pertaining to the joint between the atlas (C1 vertebra) and the axis (C2 vertebra) that allows for the rotation of the head.

Cartilaginous Joints

Joints where the bones are attached by cartilage, allowing for more movement than fibrous joints but less movement than synovial joints.

Hyaline Cartilage

A translucent, bluish-white type of cartilage present in the joints, respiratory tract, and other sites, providing a smooth surface for joint movement as well as support and flexibility.