The External Environment _____

question 23

Multiple Choice

The external environment _____.

• A) can be controlled in much the same manner as the internal marketing mix
• B) cannot be influenced by marketing managers
• C) does not change over time
• D) does not have an impact on Fortune 500 companies
• E) must be continually monitored by marketing managers

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Definitions:

Land Account

An account in the ledger that represents the cost of land owned by a business.

Parking Lot

An outdoor area or a structure designated for parking vehicles.

Title Fees

Fees associated with the transfer of ownership or establishing the title of a property, often incurred during buying or selling.

Property, Plant, Equipment

Tangible long-term assets used in the operation of a business, such as buildings and machinery.