Which of the Following Statements About Strategic Planning Is True

question 38

Multiple Choice

Which of the following statements about strategic planning is true?

• A) It is a real time-saver for marketing managers because once it has been completed,the plan can be left unchanged for years.
• B) Effective strategic planning creates plans that are unaffected by environmental changes.
• C) Top-management participation in and commitment to strategic planning should be limited to hiring the right subordinates.
• D) It allows a firm to replace creativity with careful analysis.
• E) None of these statements about strategic planning are true.

---

Definitions:

Cognitive Approach

A psychological perspective that emphasizes mental processes in perception, memory, language, problem solving, and other areas of behavior.

Dreaming Thoughts

The ideas, narratives, and images that occur in the mind during the REM (Rapid Eye Movement) stage of sleep.

Waking Thoughts

The thoughts and mental processes that occur during the state of being awake.

Hidden Observer

A hypothetical part of the mind proposed by Ernest Hilgard to explain phenomena such as hypnotic pain reduction, suggesting an aspect of the self remains aware but detached from the hypnotized state.