The Marketing Plan Is a Written Document That Acts as a Guidebook

question 87

True/False

The marketing plan is a written document that acts as a guidebook of marketing activities for a marketing manager.

---

Definitions:

Extinguish

In psychology, to diminish a conditioned response by repeatedly presenting the conditioned stimulus without the unconditioned stimulus.

Negative Reinforcement

A behavioral psychology principle where the removal of an unfavorable outcome or stimulus strengthens a behavior or increases its likelihood of recurrence.

Unpleasant Events

Occurrences or situations that cause discomfort, distress, or unhappiness.

Behaviour Repeated

The act of performing the same action or behavior multiple times, which can lead to habit formation or learning.