Bayer Is Planning on Creating a _____ Advantage by Restructuring

question 138

Multiple Choice

Bayer is planning on creating a _____ advantage by restructuring and selling off SBUs that do not complement its primary product lines.Through reengineering the company hopes to increase its profit margins,improve inventory turnover,and make itself more attractive to investors.

• A) brand name strategy
• B) niche competitive advantage
• C) cost competitive advantage
• D) marketing competitive advantage
• E) synergistic competitive advantage

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