A Company That Has a Market Orientation and Adheres to the Marketing

question 112

Multiple Choice

A company that has a market orientation and adheres to the marketing concept does NOT:

• A) integrate all the activities of the firm to satisfy customer wants
• B) focus on consumer needs and wants
• C) differentiate a firm's products from its competitor's products
• D) fuel sales growth through the application of aggressive sales techniques
• E) concentrate on long-term goal achievement (such as profits and growth)for the firm

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Definitions:

Illegal

Actions or activities that are prohibited by law and subject to sanctions.

Option Contract

A legal agreement in which a buyer has the right but not the obligation to buy or sell an asset at a pre-agreed price within a specified period.

Promissory Estoppel

A legal doctrine prohibiting someone from revoking a guarantee given to another individual if the latter has sensibly counted on such guarantee to their disadvantage.

Consideration

Something of value promised to another when making a contract.