You Are in Charge of the Marketing Program at Cedarstream,a

question 125

Multiple Choice

You are in charge of the marketing program at Cedarstream,a manufacturer of recreational vehicles,and have been asked to create a company that acts in compliance with the marketing concept and has a market orientation.As your first action,you will most likely:

• A) reorganize the company and make marketing the most important department
• B) hire new salespeople to find new customers for Cedarstream vehicles
• C) expand the advertising budget so that potential customers will be more aware of Cedarstream's products
• D) create cross-functional entrepreneurial teams to overcome the difficulty of getting people from different functional areas to work together in developing new products.
• E) hire a new product development manager and establish a marketing research department

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Definitions:

Anti-globalization

A movement opposing economic globalization, advocating for protections of national industries, the environment, and cultural identity.

Imperialism

A policy or practice of extending a country's power and influence through colonization, use of military force, or other means.

Homogenizing

In the context of social sciences, homogenizing refers to the process of making things uniform or similar, often by minimizing or eliminating differences.

International Trade

The exchange of goods and services between countries, which allows for increased efficiency and market expansion.