You Are in Charge of the Marketing Program at Cedarstream,a

question 125

Multiple Choice

You are in charge of the marketing program at Cedarstream,a manufacturer of recreational vehicles,and have been asked to create a company that acts in compliance with the marketing concept and has a market orientation.As your first action,you will most likely:

• A) reorganize the company and make marketing the most important department
• B) hire new salespeople to find new customers for Cedarstream vehicles
• C) expand the advertising budget so that potential customers will be more aware of Cedarstream's products
• D) create cross-functional entrepreneurial teams to overcome the difficulty of getting people from different functional areas to work together in developing new products.
• E) hire a new product development manager and establish a marketing research department

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Definitions:

Asthma Attack

A sudden worsening of asthma symptoms caused by the tightening of muscles around the airways, leading to difficulty in breathing.

Cystic Fibrosis

A genetic disorder that affects the lungs and other organs, characterized by thick, sticky mucus that can lead to respiratory and digestive problems.

Genetic Implications

The potential effects or consequences that genetic makeup has on an individual's health, physical traits, or the possibility of transmitting a genetic condition to offspring.

Defective Gene

A mutation in a gene that can lead to malfunctioning proteins and result in inherited diseases or conditions.