Explain Lewin's Change Model

question 23

Essay

Explain Lewin's change model.

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Definitions:

Product Bundling

A marketing strategy that involves offering several products for sale as one combined product.

Product Modification Strategies

Product modification strategies are approaches businesses take to alter or improve their products to meet changing customer needs or to differentiate their offerings from competitors.

CDI

Consumer Discretionary Income; alternatively, in advertising, it can refer to Category Development Index, which assesses the potential for a brand or product based on the category sales performance in a specific market.

Consumer Packaged Good

Products that are sold in a packaged form and are used by consumers on a daily basis.