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Universal Marketing Strategy
A strategy that proposes the use of a single marketing approach globally, disregarding regional or local differences.
Global Operations
Global operations refer to the business activities and strategies that a company employs to operate in international markets, including manufacturing, sales, logistics, and customer service.
Host Country
The country in which a multinational company operates a facility outside of its home country.
Political Factors
External Factors Including Labor Laws, Property Rights, and Patent Processes.
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