Procter & Gamble Uses Category Managers to Organize by "Global

question 7

Multiple Choice

Procter & Gamble uses category managers to organize by "global business units" such as baby care and beauty care.Cutting across country boundaries,these global business units implement standardized worldwide pricing,marketing,and distribution strategies.The baby care category manager would have

• A)completely different duties from the brand manager.
• B)profit and loss responsibility for all baby care products in the line.
• C)to use persuasion as opposed to direct authority to get any goals achieved.
• D)no authority over functions,except marketing,that affects baby care products.
• E)no authority on U.S.baby care product sales.

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Definitions:

Operations Research

The application of advanced analytical methods to help make better decisions, using techniques from mathematics, science, and engineering.

Mathematical Techniques

Refer to the quantitative methods and models used to solve problems and make decisions in fields such as operations research, finance, engineering, and economics.

Hawthorne Studies

A series of experiments conducted in the 1920s and 1930s that highlighted the impact of work conditions, social factors, and employee attitudes on productivity.

Social Factors

Aspects of society and culture that influence individuals' behaviors, actions, and preferences.