A Share Point Refers to

question 218

Multiple Choice

A share point refers to

• A)the ratio of sales revenue of the firm to the total sales revenue of all firms in the industry,including the firm itself.
• B)the percentage points of market share used as the common basis of comparison in an analysis to allocate marketing resources effectively for different product lines within the same firm.
• C)the sales revenue generated by different products within the firm expressed as a percentage.
• D)a measure of the quantitative value or trend of a marketing activity or result divided by the total marketing effort of the firm.
• E)the total number of a product sold in one year compared to the cumulative total sold since its introduction,expressed as a percentage.

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