Cookies Refer to

question 18

Multiple Choice

Cookies refer to

• A)computer files that a marketer can download onto the computer and mobile phone of an online shopper who visits the marketer's website.
• B)embedded programs that flash split-second subliminal messages at regular intervals.
• C)benign links that direct a customer to alternate websites that might be of interest to them.
• D)electronic unsolicited e-mail.
• E)spyware used to secretly retrieve personal information from a person's computer.

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Definitions:

Job Context

Involves the physical and social aspects of a work environment that influence the satisfaction and efficiency of employees.

Acquired Needs Theory

A motivational model that posits individuals are driven by acquired needs, such as the need for achievement, power, and affiliation.

Achievement

The successful completion of tasks or attainment of goals through effort, skill, or courage, often recognized and rewarded.

Expectancy Theory

Expectancy theory is a motivational theory that suggests an individual's behavior is determined by their expected outcomes, based on their beliefs about effort-performance relationships, and the desirability of these outcomes.