Consider Figure 22-8: General Mills Marketing Dashboard Chart "A" Above

question 16

Multiple Choice

Consider Figure 22-8: General Mills Marketing Dashboard Chart "A" above.As part of the Warm Delights marketing team at General Mills,you are asked to analyze and interpret the marketing dashboard for Warm Delights Minis.After a careful analysis of Chart "A," you conclude the following:

• A)Grocery-In terms of monthly dollar sales,this is the most important channel and shows a consistent upward trend.
• B)Mass-It has a slight upward trend in monthly unit sales,with a temporary uptick in May.
• C)Warehouse-Monthly unit sales revenues have remained virtually constant for the year.
• D)Convenience: Monthly unit sales revenues are trending down after October.
• E)Drug:-As the average number of flavors has grown,monthly sales revenues grew significantly from September through December.

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Definitions:

OASDI

Old-Age, Survivors, and Disability Insurance; the official name for Social Security in the United States.

Hospital Insurance

A type of health insurance specifically designed to cover the costs of hospitalization and related medical expenses.

Time and a Half

A rate of pay that is 1.5 times the employee's normal hourly wage, typically paid for overtime work.

OASDI

Old-Age, Survivors, and Disability Insurance, a comprehensive federal benefits program that provides benefits to retired people, the disabled, and families of retired, disabled or deceased workers.