The Information Needed for the Marketing Program,Step 3 of the Planning

question 54

Multiple Choice

The information needed for the marketing program,Step 3 of the planning phase,includes: (1) __________ and (2) detailed plans to execute the marketing program.

• A)positioning studies
• B)marketing mix actions
• C)market-product grids with target segments and product groupings
• D)projected future sales,expenses,and profits
• E)market potential studies

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Definitions:

NPV

Net Present Value, a calculation that represents the difference between the present value of cash inflows and the present value of cash outflows over a period of time.

Discount Rate

The interest rate that a central bank charges financial institutions for short-term loans, or used in discounted cash flow (DCF) analysis to present value future cash flows.

APR

The Annual Percentage Rate, which is the interest rate for a whole year on a loan, including fees.

Present Value Payback Period

A capital budgeting technique that calculates the period of time required for the present value of future cash flows to cover the initial investment cost.