General Mills Uses a Marketing Structure in Which One Person

question 107

Multiple Choice

General Mills uses a marketing structure in which one person is ultimately responsible for the marketing of a specific product.For instance,one person is responsible for setting marketing goals and developing and implementing related marketing strategies for the well-known breakfast cereal,Cheerios.This person,who takes responsibility for the success or failure of the marketing of Cheerios,is called a(n) __________.

• A)key strategist
• B)product manager
• C)line advisor
• D)marketing advisor
• E)account executive

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Definitions:

Machine-Hours

A measure of the total time that machines are operating during a specific period.

Direct Labor-Hours

The total amount of time spent by workers directly involved in the production of goods, measured in hours.

Total Job Cost

The cumulative cost of materials, labor, and overhead for a specific job, useful in tracking expenses and determining profitability for that job.

Machine-Hours

A measure of the amount of time a machine is used in the production process, often used as a basis for allocating costs to products.