The Actions Taken During the Implementation Phase of the Strategic

question 212

Multiple Choice

The actions taken during the implementation phase of the strategic marketing process include: (1) __________, (2) design the marketing organization, (3) develop schedules, and (4) execute the marketing program.

• A)obtain resources
• B)select target markets
• C)position the product
• D)find points of difference
• E)develop the budget by estimating revenues, expenses, and profits

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Definitions:

Outside Consultants

Experts or professionals hired from outside an organization to provide specialized advice or services.

Corporate Meetings

Gatherings or assemblies of individuals, usually stakeholders or employees, within a corporation to discuss business matters, strategies, or performance.

Government Agencies

Organizations that operate within the government framework, responsible for the administration and enforcement of public policies, regulations, and services.

Employment Benefits

Various non-wage compensations provided to employees in addition to their normal salaries or wages, such as health insurance, pensions, and vacation.