Pizza Hut Set Out to Reinvent the Retail Pizza Business

question 90

Multiple Choice

Pizza Hut set out to reinvent the retail pizza business by breaking away from a(n) __________ platform to an efficient and powerful __________ platform by reaching into its customers' kitchens and couches to offer a better mealtime ordering,delivery,and dining experience.

• A)transformational;promotional
• B)promotional;transactional
• C)transactional;customer engagement
• D)informational;transactional
• E)customer engagement;transactional

---

Definitions:

Vocational Scores

Assessments or evaluations focused on measuring skills and abilities related to specific careers or professions.

Dichotomous Dimensions

Characteristics or variables that are divided into two distinct and mutually exclusive categories.

Psychometric Properties

Characteristics of a test or measurement tool that determine its reliability, validity, and other quality measures.

Projective Test

A type of psychological test designed to let a person respond to ambiguous stimuli, revealing hidden emotions and internal conflicts.