Volkswagen Achieved Spectacular Success in the Late 1990s by Targeting

question 35

Multiple Choice

Volkswagen achieved spectacular success in the late 1990s by targeting the "nostalgia" segment,35- to 54-year-old baby boomers,with its technology-laden New Beetle.Which of Porter's generic business strategies did Volkswagen MOST LIKELY use to launch the New Beetle?

• A)differentiation focus
• B)cost leadership
• C)differentiation
• D)cost focus
• E)marketing focus

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Definitions:

Open Innovation

A business strategy that encourages the use of external and internal ideas and collaborations to drive innovation and speed up development processes.

Idea Generation

The process of creating, developing, and communicating new concepts or solutions.

Concept Tests

The evaluation of consumer response to an idea before introducing a product to the market to assess its viability.

New-product Development

The process of bringing a new product to the market, including ideation, design, development, and launch.