An Action Item List Refers to an Aid to Implement

question 160

Multiple Choice

An action item list refers to an aid to implement a marketing plan that consists of four columns: (1) __________; (2) the person responsible for completing the task; (3) the date to finish the task;and (4) what is to be delivered.

• A)the task
• B)the budget
• C)the product or service
• D)the points of difference
• E)the promotional message

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Definitions:

Longer-Term

Pertaining to an extended period, typically beyond five years, used especially in planning and forecasting future goals and strategies.

Control

The process of managing and directing activities in an organization to ensure that its goals are achieved efficiently and effectively.

Follow-Through

The act of continuing an action or task until it is completed, demonstrating commitment and perseverance.

Leading

The act of guiding or directing a group, organization, or movement to achieve a common goal.