Which of the Following Types of Test Marketing Techniques Was

question 132

Multiple Choice

Which of the following types of test marketing techniques was primarily used in market research for General Mills Warm Delights?

• A)free coupons
• B)product sampling
• C)continuity programs
• D)double back product refunds
• E)test marketing on the shelves of actual supermarkets

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Definitions:

Marginal Revenue

The incremental revenue procured by selling an extra unit of a product or service.

Marginal Cost

The cost of producing one additional unit of a product or service, crucial for pricing and production decisions.

Purely Competitive Firm

A business operating in a market where there are many buyers and sellers of a homogeneous product with no single entity able to influence the market price.

Normal Profits

The minimum level of profit needed for a company to remain competitive in the market, also seen as the opportunity cost of capital.