Yahoo! Allows Its Users to Create a Web Page by Picking

question 16

Multiple Choice

Yahoo! allows its users to create a web page by picking the content they want (stock quotes,weather conditions,etc. ) and deciding how they want it to look (colors,themes,and layouts) .This consumer-initiated practice is an example of

• A)permission marketing.
• B)personalization.
• C)transactional website.
• D)collaborative filtering.
• E)customerization.

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Definitions:

Sign Language

A visual language that uses manual communication, body language, and facial expressions to convey meaning, primarily used by deaf people.

Convergent Thinking

A cognitive process that involves focusing on finding a single, correct answer to a problem, as opposed to generating multiple solutions.

Validity

Degree of correspondence between a measurement and the phenomenon under study.

Constructability

A concept in engineering that assesses how efficiently a structure or system can be built, considering all practical aspects of construction.