A Company That Successfully Employs Permission Marketing Adheres to Three

question 37

Multiple Choice

A company that successfully employs permission marketing adheres to three rules: (1) opt-in customers only receive information that is relevant or meaningful to them; (2) __________;and (3) their customers are assured that their name or buyer profile data will not be sold or shared with others.

• A)customers will receive a "30-day money back guarantee if not 100% satisfied" for any product purchased online
• B)customers will be protected from identity theft for any product purchased from its website
• C)opt-in customers will be guaranteed the lowest possible price for an item compared to similar products or services sold by its competitors
• D)customers are given the option of opting out,or changing the kind,amount,or timing of information set to them
• E)the firm will never buy marketing lists from other companies that may contain their personal information

---

Definitions:

Polarization

The phenomenon in which waves, such as light waves, are restricted to certain directions of vibration, often leading to a division in opinion or a specific orientation of molecules.

Social Loafing

The phenomenon where individuals exert less effort to achieve a goal when they work in a group than when they work alone.

Group Projects

Educational or work-related tasks undertaken by a team of individuals collaborating towards a common goal.

Malingering

Intentional production of false or exaggerated symptoms to achieve external benefits such as avoiding work or obtaining drugs.