A Company That Successfully Employs Permission Marketing Adheres to Three

question 83

Multiple Choice

A company that successfully employs permission marketing adheres to three rules: (1) opt-in customers only receive information that is relevant or meaningful to them; (2) customers are given the option of opting out,or changing the kind,amount,or timing of information sent to them;and (3) __________.

• A)their customers are assured that their name or buyer profile data will not be sold or shared with others
• B)customers will receive a "30-day money back guarantee if not 100% satisfied" for any product purchased online 100 % satisfaction guarantee of product quality and performance for any product purchased online
• C)customers will be protected from identity theft for any product purchased from its website
• D)the firm will never buy marketing lists from other companies that may contain their personal information
• E)opt-in customers will be guaranteed the lowest possible price for an item compared to similar products or services sold by its competitors

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