Harris Interactive,a Large U

question 281

Multiple Choice

Harris Interactive,a large U.S.research firm,has identified six distinct online consumer lifestyle segments: (1) click-and mortar; (2) hunter-gatherers; (3) __________; (4) time-sensitive materialists; (5) hooked,online and single;and (6) e-bivalent newbies.

• A)desktop veterans
• B)media movers
• C)drifting surfers
• D)brand loyalists
• E)digital collaborators

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Definitions:

Introverts

Individuals who prefer solitary activities and get drained by social engagement, contrast to extraverts.

Subjective Well-Being

An individual's self-assessment of their emotions and satisfaction with life, encompassing both emotional reactions and cognitive judgments.

Inequality

The state of not being equal, especially in status, rights, and opportunities.

Culture

The sum of social behaviors, beliefs, practices, and material traits of a social group or society, often passed down from generation to generation.