Harris Interactive,a Large U

question 288

Multiple Choice

Harris Interactive,a large U.S.research firm,has identified six distinct online consumer lifestyle segments: (1) click-and mortar; (2) hunter-gatherers; (3) brand loyalists; (4) __________; (5) hooked,online and single;and (6) e-bivalent newbies.

• A)desktop veterans
• B)media movers
• C)drifting surfers
• D)digital collaborators
• E)time-sensitive materialists

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Definitions:

Production

The process of creating goods or services using inputs like raw materials, labor, and technology, often resulting in the generation of value.

Distribution

The manner in which wealth, goods, or resources are shared or spread out across a society or among members within a community.

Colonization

The act of establishing control over a foreign land and its people, often involving settlement and exploitation of resources.

Political Domination

The exertion of control or influence over individuals, groups, or territories by a political authority, often maintained through legislative or coercive means.