According to Ian Wolfman,"Brands That Thrive Will Be Those,like Pizza

question 289

Multiple Choice

According to Ian Wolfman,"Brands that thrive will be those,like Pizza Hut,that can efficiently build sustainable relationships with people-relationships that have both high __________ and high __________."

• A)trust;transactions
• B)levels of communication;brand awareness
• C)customer loyalty;consumer expectations
• D)customer interaction;product awareness
• E)customer value;mutual respect

---

Definitions:

All Levels

Referring to all hierarchical layers within an organization, from entry-level positions to top management.

Generative Mode

A state of operation characterized by creativity, innovation, and the capability to generate new ideas, products, or processes.

Strategy Making

The process of defining an organization’s direction, making decisions on allocating its resources to pursue this strategy, and ensuring alignment of actions with strategic goals.

Strategic Management

The process of formulating, implementing, and evaluating cross-functional decisions that enable an organization to achieve its objectives and gain a competitive advantage.