The Online Consumer Lifestyle Segment Called "Hooked,online,and Single

question 95

Multiple Choice

The online consumer lifestyle segment called "hooked,online,and single"

• A)are married couples with children at home who use the Internet like a consumer magazine.
• B)rarely spend money online and use the Internet only as an information source.
• C)regularly visit their favorite bookmarked websites and spend the most money online.
• D)regard the Internet as a convenient tool for buying music,books,and computer software.
• E)consist of young,affluent single consumers who spend more time online than any other segment.