Five (5)general Product and Service Categories Dominate Online Consumer Buying

question 117

Multiple Choice

Five (5) general product and service categories dominate online consumer buying.One category includes items where

• A)digital delivery is an important factor as well as post-purchase support services.
• B)price and speed of delivery are the determinant sales factors.
• C)convenience is very important,even more so than price or quality.
• D)product information is an important part of the purchase decision but prepurchase trial is not necessarily critical.
• E)price and delivery time are not key factors,but product warranties are very important.

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Definitions:

Batting Average

A key statistical measure in baseball that represents the ratio of a batter's hits to their at-bats.

Success

The achievement of a goal or objective, often measured by specific criteria or standards in various contexts.

Multiple Correlation

A statistical technique that measures the strength of the relationship between one dependent variable and two or more independent variables.

Independent Variables

are the factors in an experiment that are deliberately manipulated or varied by the researcher to examine their effect on dependent variables.