Five (5)general Product and Service Categories Dominate Online Consumer Buying

question 143

Multiple Choice

Five (5) general product and service categories dominate online consumer buying.One category includes items for which

• A)audio or video demonstration is important.
• B)prepurchase trial is critical.
• C)price and delivery time are not key factors.
• D)digital delivery is the single most important factor.
• E)price and speed of delivery are the determinant sales factors.

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Definitions:

Degree of Power

Refers to the level or extent of control and influence one individual or entity has over others, often within the context of organizational or social hierarchies.

Contingencies of Power

Factors that affect the power of an individual or group, often dependent on the particular circumstances or context.

Forecasting

involves making predictions about future trends, events, or behaviors based on historical data and analysis, used in planning and decision-making processes.

Absorption

Absorption refers to the process of fully engaging or immersing oneself in an activity, often leading to increased focus and productivity.