Five (5)general Product and Service Categories Dominate Online Consumer Buying

question 160

Multiple Choice

Five (5) general product and service categories dominate online consumer buying.One category includes items such as computer software,music,and video when

• A)prepurchase trial is critical.
• B)digital delivery is the single most important factor.
• C)audio or video demonstration is important.
• D)price and delivery time are not key factors.
• E)price and speed of delivery are the determinant sales factors.

---

Definitions:

Above-Average Effect

The tendency for individuals to overestimate their abilities or qualities, particularly in comparison to others, also known as the superiority bias.

Self-Verification

The desire and tendency of individuals to seek confirmation of their self-concept from the social environment.

Terror Management Theory

A psychological concept suggesting that humans have anxiety over their mortality, influencing their beliefs and behaviors to manage this fear.

Fear of Death

A pervasive anxiety or dread related to the contemplation or anticipation of dying or the unknown aspects of death.