Visitors to the Universal Studios Theme Park Can Borrow One

question 232

Multiple Choice

Visitors to the Universal Studios theme park can borrow one of three user-controlled webcams to take pictures of the park and themselves enjoying the park.Then the webcam users can e-mail the pictures to their friends.The average webcam user sends four e-mails to friends and has resulted in more than 6 million park images being sent to potential visitors.Universal Studios is using __________ to promote its theme park.

• A)viral marketing
• B)opt-out marketing
• C)customerization
• D)niche marketing
• E)buzz marketing

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Definitions:

Interpersonal Communication

The process of exchanging information, feelings, and meaning through verbal and non-verbal messages between individuals.

Cultural Context

The set of social, historical, and cultural factors and conditions that influence the environment in which a person or community lives and acts.

Intercultural Communication

The exchange of information between individuals from different cultures or societal groups.

Electrical Engineering

A branch of engineering focused on the study, design, and application of equipment, devices, and systems which use electricity, electronics, and electromagnetism.