Pizza Hut Set Out to Reinvent the Retail Pizza Business

question 90

Multiple Choice

Pizza Hut set out to reinvent the retail pizza business by breaking away from a(n) __________ platform to an efficient and powerful __________ platform by reaching into its customers' kitchens and couches to offer a better mealtime ordering,delivery,and dining experience.

• A)transformational;promotional
• B)promotional;transactional
• C)transactional;customer engagement
• D)informational;transactional
• E)customer engagement;transactional

Grasp the nuances of translation gains and losses and their effects on multinational firms.

Recognize how governments manipulate exchange rates and the tools they use, including intervention in forex markets.

Appreciate the role of inflation in influencing the value of currencies.

Understand the concept of expropriation and its impact on multinational corporations.