Examlex
When Pizza Hut designed its marketing website,it wanted to make it easier and as user-friendly as possible.In particular,it did not require repeat customers to have to enter in their address,telephone number,and payment options every time they make an online purchase.Rather,it wanted its website to recognize each customer by name every time he or she visited the site to place an order.The website was designed to retrieve all the information about the customer automatically whenever he or she placed an order.To accomplish this task,Pizza Hut used a __________.
Personal Pleasure
A sense of satisfaction or enjoyment derived from personal activities or interests.
Decision Process
The series of steps a consumer goes through before, during, and after making a purchase.
Product
Anything offered to the market for use or consumption that might satisfy a want or need, including physical items, services, experiences, events, persons, places, properties, organizations, information, and ideas.
Buyer
An individual or organization that makes a purchase or is a potential customer for products or services.
Q11: The marketing challenge for the brand manager
Q22: According to the textbook,the key to mobile
Q85: The _ is a selling format that
Q101: Those people who object to cookies are
Q110: A cross-channel shopper refers to<br>A)the online consumer
Q112: The increased customer value achieved through performing
Q131: Formulating the sales plan involves three tasks:
Q227: Which of the following statements should a
Q256: In terms of website design,communication refers to<br>A)the
Q343: Quantitative assessments of sales performance may be