Harley-Davidson Is Well Known for the HOG or Harley Owners

question 102

Essay

Harley-Davidson is well known for the HOG or Harley Owners Group that it has developed.Harley-Davidson encourages owners to visit its website to find out about events,races,and membership chapters.The website visitor can play motorcycle-inspired games,plan motorcycle trips,and even investigate how to finance a bike.Visitors can view the entire line of bikes as well as find out where the closest dealer is located.You can contact Harley-Davidson by clicking on the "Contact Us" tab.The visitor can either create a wish list of Harley products and accessories or view another's list.Using the six reasons why consumers shop and buy online,explain how Harley-Davidson uses the Internet to stay connected with its target market.

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Definitions:

Cinématographe

A compact, portable hand-cranked machine invented by Auguste and Louis Lumière and first exhibited in Paris in 1895. It was a camera, a processing device, and a projector all in one.

Star System

The practice by movie studios of promoting and marketing a few actors or actresses to stardom, which helps to attract a larger audience to their movies.

Adolph Zukor

A pioneering figure in the film industry, founder of Paramount Pictures, and a key player in the development of the studio system.

Studio Mogul

A powerful executive in the film industry who owns or manages a film studio, influencing the production and distribution of movies.