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MonsterCom Is a Leading Online,job-Hunting Website

question 103

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Monster.com is a leading online,job-hunting website.A person hunting for a new job does not have to look at every listing on the website.He or she can type in a job title,keyword,company name,and location (city,state) .Monster.com will then search for and list all the jobs that match the criteria.Uses also have the ability to click on the link "Email me Jobs" to send users e-mails identifying any new relevant job listings.Monster.com uses __________ to send its e-mail updates.


Definitions:

Psychographics

The study and classification of people based on their attitudes, aspirations, and other psychological criteria, primarily used in marketing.

Target Customers

A specific group of consumers at whom a company aims its products and services, identified by characteristics like age, gender, income, and interests.

Demographics

The statistical characteristics of human populations, such as age, gender, income, and education, used especially to identify consumer markets.

Tapestry Analysis

A method of consumer segmentation that uses demographic and geographic data to identify, understand, and target specific consumer groups based on their behaviors, preferences, and needs.

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