Collaborative Filtering Refers to

question 154

Multiple Choice

Collaborative filtering refers to

• A)a process that automatically groups people with similar buying intentions,preferences,and behaviors and predicts future purchases.
• B)the two-way buyer-seller electronic communication in a computer-mediated environment in which the buyer controls the kind and amount of information received from the seller.
• C)the interactive,Internet-enabled system that allows individual customers to design their own products and services by answering a few questions and choosing from a menu of product or service attributes,prices,and delivery options.
• D)the consumer-initiated practice of generating content on a marketer's website that is custom-tailored to an individual's specific needs and preferences.
• E)an Internet-enabled digital environment characterized by face-to-screen exchange relationships and electronic images and offerings.

Understand the role of repetitive exposure in advertising effectiveness.

Recognize the importance of media metrics (ratings, share points) in advertising planning.

Learn about the challenges and considerations in global advertising campaigns.

Understand the importance of leading by example to create a socially responsible organizational culture.

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Definitions:

Discount Period

The timeframe during which a discount is offered for early payment on sales made on credit, aiming to encourage prompt payment.

Credit Period

The duration of time a buyer is allowed to pay for goods or services purchased on credit, typically measured in days from the invoice date.

Sales Returns and Allowances

A deduction from gross sales that reflects products returned by customers or allowances granted for damaged or unsatisfactory goods.

Contra-Sales Account

An account used to record sales returns, allowances, and discounts which offsets the gross sales on the income statement.