Consider the UMD21: Stickiness Marketing Dashboard Above for an Automobile

question 131

Multiple Choice

Consider the UMD21: Stickiness Marketing Dashboard above for an automobile dealership.To gauge the "stickiness" of its website,the firm monitors the average time spent per unique monthly visitor (in minutes) on its website (the third metric above) .This is done by tracking the average visits per unique monthly visitor (the first metric above) and the average time spent per visit,in minutes, (the second metric above) that is displayed on its marketing dashboard.For 2013 or "A," what was the average time spent per unique monthly visitor (in minutes) on the automobile dealership's website?

• A)4.0 minutes
• B)4.5 minutes
• C)7.5 minutes
• D)9.0 minutes
• E)cannot be determined

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Definitions:

Quantitative Research

A systematic empirical investigation of observable phenomena via statistical, mathematical, or computational techniques to gather quantifiable data and express it numerically.

U.S. Census Bureau

A principal agency of the U.S. Federal Statistical System, responsible for producing data about the American people and economy.

Online Surveys

Tools or platforms used to collect data, opinions, or feedback from respondents over the Internet for research, marketing, or educational purposes.

Benefits

Advantages or profits gained from something.