Consider the "Stickiness" Marketing Dashboard Above for an Automobile Dealership

question 133

Multiple Choice

Consider the "stickiness" marketing dashboard above for an automobile dealership.To gauge the "stickiness" of its website,the firm monitors the average time spent per unique monthly visitor (in minutes) on its website (the third metric above) .This is done by tracking the average visits per unique monthly visitor (the first metric above) and the average time spent per visit,in minutes, (the second metric above) that is displayed on its marketing dashboard.For 2014 or "B," what was the average time spent per unique monthly visitor (in minutes) on the automobile dealership's website?

• A)4.0 minutes
• B)6.0 minutes
• C)10.0 minutes
• D)16.0 minutes
• E)cannot be determined

---

Definitions:

Standard Markup Pricing

A pricing method where a constant percentage markup is applied to the cost of a product to set its sale price.

Standard Markup Pricing

A common pricing strategy where a predetermined percentage is added to a product's cost to establish its retail price.

Overhead Costs

Expenses that are not directly tied to the production of goods or services but are required for the business's operation, such as rent, utilities, and salaries.

Cost-oriented Approaches

Pricing strategies that consider the costs of producing, distributing, and selling a product, plus a fair rate of return for effort and risk.