The Interactive Capabilities of Internet-Enabled Technologies That Invite Customers to Engage

question 37

Multiple Choice

The interactive capabilities of Internet-enabled technologies that invite customers to engage in an electronic dialogue with marketers for the purpose of making informed choices is referred to as

• A)chat assistance.
• B)blog assistance.
• C)tweet assistance.
• D)choice assistance.
• E)bot assistance.

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Definitions:

Initial Cash Outlay

The initial funds required to commence a project or investment, typically including costs such as purchase price and setup expenses.

Pre-Tax Cost

The expense or cost of an item or service before any taxes are applied.

Net Present Value

The difference between the present value of cash inflows and the present value of cash outflows over a period of time, used in capital budgeting to assess profitability of investments.

After-Tax Cost

The actual cost of an investment or financing after taking into account the effects of taxation.