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The Interactive Capabilities of Internet-Enabled Technologies That Invite Customers to Engage

question 37

Multiple Choice

The interactive capabilities of Internet-enabled technologies that invite customers to engage in an electronic dialogue with marketers for the purpose of making informed choices is referred to as


Definitions:

Ethical Leadership

A style of leadership that is guided by respect for ethical beliefs and values, and the dignity and rights of others, focusing on morality and ethical decision making in the leadership process.

Ethics Competency

The proficiency in recognizing and implementing ethical codes and benchmarks during decision-making activities.

Code of Conduct

A Code of Conduct is a set of rules outlining the norms, rules, and responsibilities or proper practices for an individual, party or organization.

Magnitude of Consequences

The scale or significance of the outcomes that result from a decision or action.

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