There Are Three Approaches to Viral Marketing

question 135

Multiple Choice

There are three approaches to viral marketing. Marketers can: (1) embed a message in the product or service, (2) __________, and (3) offer incentives for referrals.

• A)use customerization
• B)use choice boards
• C)use niche marketing
• D)make the website content so compelling that viewers want to share it with others
• E)use permission marketing

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Definitions:

Brand Name

A distinctive name identified with a product or company, used to establish a unique identity in the marketplace.