Marilyn Called the Butterball Toll-Free Hotline to Learn How to Prepare

question 20

Multiple Choice

Marilyn called the Butterball toll-free hotline to learn how to prepare her Thanksgiving turkey and dressing. This telephone number is an example of

• A)interactive marketing.
• B)multichannel selling.
• C)outbound telemarketing.
• D)social networking.
• E)inbound telemarketing.

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Definitions:

Theory X

A management theory assuming that employees are inherently lazy and will avoid work if they can, necessitating control and coercion by management.

Theory Y

A management approach that suggests employees are intrinsically motivated, enjoy their job duties, and work to better themselves without direct supervision.

Work Motivation

The intrinsic and extrinsic factors that energize, direct, and sustain an individual's work behavior and performance.

Anorexia Nervosa

An eating disorder characterized by a low weight, fear of gaining weight, and a strong desire to be thin, leading to food restriction.