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The three types of personal selling are order taking, order getting, and
Static Theory
A theoretical or analytical approach that assumes variables do not change over time or are observed at a single point in time, ignoring dynamics and fluctuations.
Capital Structure
The combination of borrowing and ownership capital that a business employs to fund its activities and expansion.
Financial Distress
A condition where a firm finds it challenging or impossible to cover its financial commitments to lenders.
M&M Proposition II
A theory in corporate finance that suggests the cost of equity increases with higher debt levels, keeping the company's value unchanged if taxes are not considered.
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