FloNetwork, Inc

question 76

Multiple Choice

FloNetwork, Inc., is a company that has developed automation solutions for electronic marketing. Its software is able to handle all aspects of permission marketing-based campaigns from list generation and e-mail deployment to real-time tracking and in-depth analysis. To sell its system, the company conducts educational programs targeted to the technical staff in a prospective customer's information technology (IT) department to discuss recent technological developments with the product. In this situation, FloNetwork uses

• A) partnership selling.
• B) seminar selling.
• C) conference selling.
• D) sales engineers.
• E) formula selling.

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Definitions:

Total Assets

The sum of all resources owned by an entity that are recognized as having economic value.

Net Income

The total profit of a business after all expenses and taxes have been deducted from total revenue.

Internal Growth Rate

The maximum rate at which a company can expand using only its own sources of funding without resorting to external financial options.