If the Salesperson's Objective Is to "Begin Converting a Prospect

question 67

Multiple Choice

If the salesperson's objective is to "begin converting a prospect into a customer by creating a desire for the product or service," what is the name of this stage in the personnel selling process?

• A)approach
• B)preapproach
• C)presentation
• D)prospecting
• E)follow-up

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Definitions:

Ethical Principles

The foundational concepts that guide moral conduct in various fields, ensuring actions and decisions meet established standards of right and wrong.

Proximity

The state of being near or next to something, often influencing relationships and interactions through the physical closeness or distance between people or objects.

Ethical Issue

A situation or problem requiring an individual or organization to choose between alternatives that must be evaluated as right (ethical) or wrong (unethical).

Ethical Intensity

Refers to the perceived importance or moral significance of an ethical issue, affecting how it is recognized, considered, and acted upon by individuals.