Marketers Are Increasingly Using Social Media to Reach College-Age Students

question 27

Multiple Choice

Marketers are increasingly using social media to reach college-age students in the U.S.because

• A)college age students are sensitive to the environment and reject ads using paper-based media.
• B)the "brand ambassadors" hasn't been as effective as expected.
• C)Internet advertising is ineffective with other age groups.
• D)they work better than traditional print media.
• E)students reject the media their parents use.

---

Definitions:

Tariffs

Taxes imposed by a government on imported goods and services to control trade volumes, protect domestic industries, or generate revenue.

Quotas

Limits set by governments on the quantity of a good that can be imported or exported within a certain time period to regulate trade.

Sugar

A sweet crystalline substance obtained from various plants, primarily sugar cane and sugar beet, used as a sweetener in food and drink.

Trade Protection

Policies or actions taken by a government to protect its domestic industries from foreign competition.