Companies Like Hewlett-Packard and Frito-Lay Routinely Monitor Blogs to Gain

question 176

Multiple Choice

Companies like Hewlett-Packard and Frito-Lay routinely monitor blogs to gain insight into

• A)popular trends among members of the over-65 market.
• B)technological advancements that can be used to promote their brands.
• C)new slang terms to create more effective advertisement copy.
• D)recruiting prospective employees.
• E)customer complaints and suggestions.

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Definitions:

Promotion

The advancement of an employee to a position of higher responsibility and pay within an organization.

Switchblade

A type of knife with a folding or sliding blade contained in the handle which is opened by a spring when a button or lever on the grip is pressed.

Frequency Rate

A metric often used in health and safety to quantify the number of accidents or incidents within a given period relative to the total number of hours worked.

Work-Related Injuries

Injuries or illnesses that occur as a result of actions undertaken in the performance of a job or while on the job.