One of the Advantages Associated with Television as an Advertising

question 180

Multiple Choice

One of the advantages associated with television as an advertising medium is that it

• A)has a short exposure time.
• B)can reach extremely large audiences.
• C)is a low-cost medium.
• D)has an unlimited amount of advertising time available.
• E)can be used to convey complex messages.

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Definitions:

Social Loafing

A situation in which people put in less effort towards reaching a goal when they are part of a group compared to when they are working solo.

Conformity

is the behavioral change to align with the norms or standards of a group, often influenced by peer pressure or the desire to fit in.

Unusual

Deviating from what is typical or expected, often attracting attention because of its distinctiveness or strangeness.

Ordinary

Commonplace or standard, not special or exceptional.